ABOUT
At Avafli, we are proud to bring together a team with over 75 years of combined expertise across a diverse range of disciplines. From innovative marketing strategies and engaging sweepstakes to cutting-edge gaming solutions and standout creative design, our specialists have the experience to elevate your brand. We excel in product management, UX design, and crafting seamless customer journeys that not only meet but exceed expectations.
Our expertise extends to data management and governance, ensuring compliance, security, and privacy while unlocking the potential of data-driven insights. By focusing on maximizing customer lifetime value, we help businesses drive growth, build loyalty, and achieve long-term success. At Avafli, our dedication to delivering exceptional results is matched only by our passion for innovation and excellence.
Together, we transform challenges into opportunities and ideas into impactful solutions.
Avafli Leadership
75Y+
Combined Expertise
$2B+
Value Created
Michael Zane
Chief Exective Officer, Founder
Over the past two decades, Michael has played a pivotal role in generating over $100 million in annual revenues for various businesses through a strategic emphasis on product innovation and user engagement. His exceptional leadership has driven the creation of impactful strategic partnerships and elevated product marketing efforts, significantly expanding market reach.
Michael’s hands-on experience in developing mobile applications, web products, and tailored user experiences has not only enhanced data collection and user monetization for dozens of properties but also delivered exceptional outcomes for clients. His proficiency in architecting loyalty programs designed to drive retention has played a critical role in fostering customer engagement and brand loyalty. Additionally, Michael has successfully integrated multiple acquisitions and led the redesign of numerous product suites, directly contributing to substantial revenue growth.
A visionary in the digital media landscape, Michael has demonstrated a unique ability to seamlessly incorporate marketing strategies into broader business objectives, amplifying customer reach and retention. His holistic approach to innovation and engagement has consistently fueled sustainable growth, while securing a lasting competitive edge in an ever-evolving industry.
What really matters +
Michael is the cofounder and president of PKS Kids, a dedicated nonprofit organization with a mission to raise awareness about Pallister-Killian Syndrome (PKS). Under his leadership, PKS Kids works tirelessly to educate the public about this rare genetic disorder, provide critical support to families affected by it, and sponsor groundbreaking research to advance understanding and treatment. Michael's unwavering commitment to this cause reflects his passion for making a meaningful difference in the lives of those impacted by PKS, fostering a community of hope, resources, and progress.
Joseph Napolitano
Chief Creative Officer, Founder
Joe Napolitano helps organizations make smart ideas real through design, strategy, and execution. He specializes in turning complex business goals into intuitive digital experiences that perform—across web, mobile, and emerging platforms.
With more than two decades of experience, Joe has partnered with teams and executives to launch scalable digital products, modernize legacy platforms, and clarify brand and product stories. His approach is grounded in design-led thinking, combining creativity with technical fluency to solve real problems for real users.
Joe built a $100M digital business from the ground up and developed high-performing creative, UX, and engineering teams that delivered sustained growth. Today, he works closely with leadership teams to create digital experiences that are not only beautifully designed, but strategically sound and built to last..
What really matters +
Joe’s passion lies in his family and community. Like many dads, he’s passionate about lacrosse and coached his four sons, all of whom went on to play at the college level. Joe’s dedication to lacrosse led him to found the Northport Youth Lacrosse Club, where he served as president for 13 years. Under his leadership, the program experienced remarkable growth, expanding from 179 participants to over 800. Joe’s commitment extended beyond lacrosse, as he also served as the president of the Northport High School Lacrosse Booster Club from 2008 to 2017 and again in 2024. In recognition of his contributions, Joe was inducted into the Northport High School Lacrosse Hall of Fame in 2024. Beyond his involvement in lacrosse, Joe is dedicated to helping his community by serving on the board of the Louis J. Acompora Memorial Foundation. Established in memory of Louis J. Acompora, this foundation raises awareness about the crucial role of automated external defibrillators (AEDs) in schools and public institutions. Thanks to their efforts, AEDs have become more prevalent, saving countless lives in New York alone.
Life. Voice. Desire. Fli.
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