About AVAFLI

At Avafli, we believe the best marketing gives people a reason to participate — and gives businesses a better way to know, understand, and connect with their audiences.

Our team helped build the engagement engine behind Publishers Clearing House — one of the most recognized and successful sweepstakes and rewards brands in the world. For decades, we were at the forefront of creating the promotions, digital experiences, audience strategies, and monetization models that turned participation into lasting customer relationships and significant business value.

Today, we’re bringing that experience to Avafli — combining it with cutting-edge technology that’s powerful, flexible, and easy to implement.

With more than 75 years of combined expertise across digital marketing, sweepstakes and rewards, product development, data strategy, customer experience, monetization, and growth, our team knows how to create experiences that attract audiences, keep them engaged, and turn those interactions into measurable results.

Now we’re applying everything we’ve learned to help businesses, publishers, creators, and organizations of all kinds build their own powerful audience relationships — rewarding engagement, driving repeat visits, collecting meaningful first-party insights, and creating more direct connections with the people they serve.

From the Avafli EngagementSDK™ and turnkey rewards programs to strategy, creative, and managed services, we combine proven experience with modern technology to help our partners create stronger audience relationships and sustainable growth.

We helped power one of the most famous engagement and sweepstakes businesses in the world. Now we’re putting that experience to work for you.

About AVAFLI

We build experiences
that bring businesses, creators and people closer together.

Star Icon
Better engagement. Stronger connections.
More valuable relationships.
Contact us today

Avafli Executive Leadership

75Y+

Combined Expertise

$2B+

Value Created

Photo of Scott Popowitz, Founder & Chief Data Officer

Scott Popowitz

Founder

Scott is a data strategy and governance executive with 25+ years of experience transforming complex data environments into scalable, trusted, and business-driving assets. His career spans enterprise data governance, BI architecture, marketing analytics, and direct marketing; building the frameworks, KPI systems, and cross-functional alignment that turn first-party data into a strategic advantage.

He blends deep BI architecture expertise with rigorous governance principles, ensuring data is collected securely, compliantly (CCPA/GDPR), and with uncompromising quality. Scott has led large analytics, marketing, and data engineering teams, managing multimillion-dollar programs in environments where customer experience, compliance, and growth intersect.

Across roles at CMP, Publishers Clearing House, and now as Founder of DataPop LLC, Scott has architected enterprise-scale solutions ranging from multidimensional BI platforms and segmentation strategies to SSO implementations and audience-driven product design. His focus is on delivering actionable insights and durable, secure data frameworks that empower executive decision-making, strengthen retention, and maximize ROI — all while protecting user data.

At AVAFLI, Scott leads data strategy, governance, and analytics, ensuring data remains accurate, compliant, and privacy-first. He translates this data into actionable segmentation models and KPI frameworks that help clients grow daily engagement and improve ROI.

LinkedIn logo

What really matters +

Scott loves his family and baseball

Photo of Ryan Napolitano, Founder & Chief Technology Officer

Ryan Napolitano

Founder

Ryan is a U.S. Navy veteran, Columbia University CS graduate, and engineering leader with 8+ years building mobile products at enterprise and startup scale. He leads mobile engineering at a Fortune 50 company, where he has architected cross-platform SDKs and mobile apps across iOS and Android, leading a team of 30+ engineers. His work has driven measurable business impact — including 236% revenue growth and significant gains in user engagement through performance optimization and strategic feature delivery. His technical range spans native iOS and Android, Flutter, React Native, cloud infrastructure, and AI-powered data pipelines.

LinkedIn logo

What really matters +

Outside of enterprise, Ryan has built two startups from zero — writing every line of code, designing every screen, and shipping to real users.A builder at heart, Ryan brings the discipline, composure under pressure, and bias for action forged during his military service to every engineering challenge — shipping fast, designing resilient systems, and relentlessly iterating toward product-market fit. At Avafli, Ryan leads architecture and engineering, ensuring WINR integrates seamlessly and delivers value from day one.

Helen Ann McCormick

Chief People Officer

Helen Ann McCormick has built her career around creating workplaces where people can do their best work — helping organizations attract strong talent, develop teams, navigate change, and build cultures grounded in trust, accountability, and respect.
‍
Her experience spans the full employee lifecycle, including talent acquisition and development, employee relations, performance management, compensation and benefits, engagement, organizational policy, and workforce planning. Throughout her career in technology, consulting, and professional services, she has partnered with leaders and employees at every level to solve problems, strengthen teams, and create practical HR programs that support both people and business goals.
‍
Known for a hands-on, thoughtful approach to leadership, Helen Ann combines sound judgment and emotional intelligence with a willingness to roll up her sleeves and work through the details. She brings that people-first perspective to AVAFLI, helping build an organization where strong relationships, collaboration, and a great employee experience are part of how the company grows.

LinkedIn logo

What really matters +

Outside of enterprise, Ryan has built two startups from zero — writing every line of code, designing every screen, and shipping to real users.A builder at heart, Ryan brings the discipline, composure under pressure, and bias for action forged during his military service to every engineering challenge — shipping fast, designing resilient systems, and relentlessly iterating toward product-market fit. At Avafli, Ryan leads architecture and engineering, ensuring WINR integrates seamlessly and delivers value from day one.

© 2026 AVAFLI, LLC

AGS

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries and regions. Android is a trademark of Google LLC. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. Flutter and the Flutter logo are trademarks of Google LLC. AVAFLI is not affiliated with, endorsed by, or sponsored by Apple Inc. or Google LLC.